Outline:

•  Introduction
• What is Brand Gating on Amazon UK?
• Eligibility Criteria – Who Can Apply for Brand Approval?
• Step-by-Step Process to Get Brand Approval on Amazon UK
• Common Reasons for Brand Approval Rejection
• How Prime Ecommerce Solutions Helps You Get Brand Approval
• Conclusion
  

1. Introduction

Looking to sell top-tier brands like Nike, Apple, or LEGO on Amazon UK? Before you can access these high-demand listings, you’ll need to secure brand approval on your Amazon account. This crucial step protects buyers from counterfeit products and ensures only verified sellers are allowed to list trusted brands. While the process may seem complex, getting approved doesn’t have to be stressful. With the right documentation and expert guidance, you can unlock premium selling opportunities and scale your business confidently. At Prime Ecommerce Solutions, we help UK sellers navigate every step of the brand approval journey—quickly, professionally, and with guaranteed compliance.

2. What is Brand Gating on Amazon UK?

Brand gating is Amazon’s method of limiting access to specific brands or product categories on your Amazon account. This ensures that only authorised vendors may list things under those brands. Sellers must present proof of authenticity and authorised sourcing before they can offer these products on their Amazon account.

Brands that are commonly gated in the UK include:

• Apple
• Nike
• LEGO
• Sony
• Adidas

When you create an Amazon account and get past these restrictions, you can unlock new revenue streams, build greater trust with buyers, and reduce the risk of listing removals or account flags.

3. Eligibility Criteria – Who Can Apply for Brand Approval?

To apply for brand clearance on your Amazon account in the UK, you must fulfil the following requirements:

• A professional seller account (individual accounts are ineligible).
• A registered business in the United Kingdom, such as a single trader or limited company.
• Commercial invoices from licensed or reputed UK-based suppliers
• A seller account in good condition, with no severe violations
• Detailed product photos and, in some situations, a trademark authorisation letter

If you’re unsure about sourcing products or preparing invoices after your Amazon create account process, Prime Ecommerce Solutions offers complete support to meet these eligibility standards.

4. Step-by-Step Process to Get Brand Approval on Amazon UK

The process to request brand approval on your Amazon account in the UK is straightforward when you have the right documents:

1. Log in to your Amazon Seller Central UK account.
2. Search for the branded product you wish to sell.
3. Click “Request Approval” if the product is gated.
4. Upload the required documents:
   • Invoice from a legitimate supplier
   • Brand authorization letter, if applicable
   • Product images with visible branding
5. Submit your application and wait for Amazon’s response, typically within 24 to 72 hours.

From the moment you complete your Amazon sign up, Prime Ecommerce Solutions handles the entire process on your behalf. From invoice formatting to submission, we ensure every document meets Amazon’s expectations.

5. Common Reasons for Brand Approval Rejection

Amazon account brand approval rejections are frequently due to avoidable errors. The most common causes are:

• Submitting retail receipts rather than commercial invoices
• Invoices omitting vital information, such as contact information or product quantity.
• Using unverified suppliers.
• blurry, unclear, or missing product pictures
• Business names or addresses that do not correspond to your Amazon account.
• Failure to provide a brand authorisation letter when required

Our team at Prime Ecommerce Solutions reviews every document carefully before submission, reducing the chances of rejection and increasing your chances of fast approval on your UK Amazon account.

6. How Prime Ecommerce Solutions Helps You Get Brand Approval

At Prime Ecommerce Solutions, we specialise in assisting UK merchants in obtaining brand approval for their Amazon accounts. Here’s how we help your business:

• We connect you with authorised UK wholesale vendors to find legitimate products.
• We create and validate Amazon-compliant invoices that are suited to your specific business needs.
• We assist with draughting or obtaining brand authorisation letters as needed.
• We provide product image suggestions to guarantee that they fit Amazon’s specifications.
• We oversee and follow the entire application process, keeping you updated at all stages.

Our approach is professional, proven, and tailored to your specific needs—whether you’re a beginner seller or a growing wholesaler looking for a smooth Amazon UK account setup.

Success Example: One of our clients was approved to sell Nike-branded items in just 48 hours after working with our team to gather and format the right documentation.

7. Conclusion

Getting brand approval on your Amazon account UK is a strategic move that opens doors to profitable, high-demand product listings. With the right documents and guidance, the process is not only possible but efficient and rewarding.

Don’t risk rejection or delays by guessing your way through it. Let Prime Ecommerce Solutions handle your brand approval professionally—saving you time, protecting your account, and setting you up for success.

Contact us today to get started with a free consultation and take the first step toward unlocking top brands on Amazon UK.

8. FAQs

1. How do I open an Amazon account in the UK?

To open Amazon account, visit the official Amazon UK website and click on the “Start Selling” or “Sign Up” button. You’ll need to provide your email address, business details, and payment information. Once submitted, your account setup begins, and you’ll gain access to your seller dashboard.

2. What documents are required to create an Amazon account in the UK?

To create Amazon account UK, you’ll typically need a valid passport or national ID, proof of address, a credit card, and bank account information. Business sellers may also need to submit VAT details and company registration documents for account verification.

3. Can I use one email to sign in to multiple Amazon seller accounts?

No, each Amazon login new account must have a unique email address. Amazon’s policy restricts sellers from maintaining more than one seller account without prior approval. To avoid suspension, always create a separate account using a new email and business details.

4. How do I set up my Amazon account for selling in the UK?

For a successful Amazon set up account, go to Amazon Seller Central UK and complete the sign-up process. After verifying your identity and uploading the required documents, you can begin listing products, setting prices, and choosing between FBA or FBM fulfillment options.

5. What’s the difference between a personal and business Amazon UK register account?

A personal account is ideal for casual or occasional sellers, while a business Amazon UK register account is designed for frequent or high-volume sellers. Business accounts offer advanced tools, advertising features, and eligibility for programs like Amazon Brand Registry.